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Bedrocket Takes Stake in YouTube Channel ‘What’s Trending’
Bedrocket Media Ventures, an Internet media firm and YouTube multichannel network operator, has taken a seven-figure investment in What’s Trending, a YouTube channel whose daily talkshow generates more...
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Smart Promo: Doritos Gets into WWE’s ‘SummerSlam’ Ring
Changing up its programming and making sure its stars are everywhere has helped land WWE one of its biggest advertisers: Doritos. The Frito-Lay chip brand, owned by PepsiCo, will serve as the...
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Microsoft CEO Steve Ballmer to Step Down
Microsoft announced Friday that CEO Steve Ballmer has decided to retire within the next 12 months. “There is never a perfect time for this type of transition, but now is the right time,” Ballmer said...
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Super Bowl Ads: General Motors To Return To Big Game After 2013 Split
General Motors, the nation’s third-largest advertiser, is set to rejoin the ranks of Super Bowl advertisers after making a colorful exit from the big event in 2013. GM’s Chevrolet, typically the brand...
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Lincoln Looks to Drive Interest in Luxury Brand with Short Film Series
Lincoln has lined up filmmakers for a trio of short films to support the latest element of its “Reimagine Project” to raise awareness of the luxury brand’s new redesigned vehicles. The luxury arm of...
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Live Nation Launches First Web Series, ‘The Rider Challenge,’ with Ford
Event producer Live Nation Entertainment and Ford Motor Co. will hit the road this month, launching new reality series “The Rider Challenge.” The series, which marks Live Nation’s first foray into...
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AT&T Hangs Up On ‘American Idol’ Sponsorship
AT&T is cutting its longstanding ties with Fox’s “American Idol,” severing a sponsorship that has lasted 12 years, while the program grapples with ratings declines and age. “We’ve been proud to be...
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James Franco On The Allure Of Super Bowl Ads
As an actor, James Franco has developed a reputation as someone who likes to mix things up: A feature film here, a soap opera there. And elsewhere, he has taught classes on filmmaking. This Sunday,...
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After Chasing Jimmy Fallon On Twitter, Ford Strikes Ad Pact With ‘Tonight’
Ford Motor Co. won a heated contest among Detroit’s top automakers to get “Tonight” host Jimmy Fallon to buy one of their trucks, and may have done so through an ad pact with NBCUniversal. Automakers...
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Kate McKinnon Must Work Harder As Celebrity Ads Move From TV To Digital
Kate McKinnon is a breakout cast member of “Saturday Night Live” and a featured player in the coming reboot of “Ghostbusters.” Her star certainly seems to be on the rise. When Ford Motor cast her in a...
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Ryan Seacrest And Ford Renew Marketing Partnership (EXCLUSIVE)
Ryan Seacrest has helped Ford reach out to various consumer for a decade and a half, and will continue to do so for another year as part of a new pact worked out between the celebrity host and the...
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TV’s Superheroes Grapple With Product Placement
Green Arrow, the Atom and the Flash have trounced supervillains, saved countless lives and brought relative peace to their world. Now there’s a new task they are slowly accomplishing: Keeping...
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Ford Makes U-Turn to Support Fox’s ‘24’ After Long Absence
Jack Bauer could save U.S. Presidents and endure horrendous bouts of torture. But there’s one thing this TV hero was never able to accomplish: Getting Ford Motor Co. to return as a major sponsor of his...
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